
352 iterations with a custom AI agent, dozens of directions explored, and one takeaway: AI explores, it doesn't decide. It took an illustrator to finish the job.

After a year of vibe coding, developers are cracking. I've been coding for 8 months, have zero classic dev reference, and I feel the same thing. Here's what keeps me from losing my mind.

For the past week, people have been reaching out on LinkedIn to ask me this question. I've already lived through this, when UX Writing didn't exist yet in France.

I was one of the first UX Writers in France. Nobody knows. Because I refused to play the personal branding game. Here's what it cost me.

In December 2024, Lorem UX interviewed me about my journey as a Content Designer. Reading back my answers, I realized each one contained the same thing: an attempt to explain a job nobody understands. And it's not a French problem. It's an epidemic.

I went to 3 middle schools, skipped math class, and loaded trucks at 6am. And one Saturday, I found myself on the campus of Polytechnique talking about excellence in front of high schoolers.